San Mateo County Libraries Sticker Redesign

I successfully redesigned the San Mateo County Libraries' sticker program, transitioning it from basic logo variations to a vibrant, collectible collection of whimsical designs. My approach maintained strong brand integrity while injecting personality through playful illustrations that creatively incorporated library elements and the original burst motif. This strategic refresh proved highly popular with patrons, effectively transforming simple promotional materials into desirable items that significantly enhanced brand visibility and community engagement for SMCL.