iHeartMedia
As a core member of the iHeartMedia San Francisco Digital team, I was responsible for delivering all visual design assets across a portfolio of five key radio stations (WiLD 94.9, STAR 101.3, 106.1 KMEL, 98.1 The Breeze, and 103.7 iHeart80s). My role required maintaining strict brand integrity while creating a high volume of engaging, on-brand digital and physical assets for major annual concerts, promotional campaigns, and daily programming. This experience highlights my ability to manage multiple distinct visual identities under a single corporate umbrella while consistently producing high-quality, high-impact creative that drove listener engagement and supported station revenue goals.
Holiday House of Soul
In late 2019, I collaborated closely with the iHeartRadio San Francisco Digital team to design and execute compelling digital and physical assets for 106.1 KMEL's highly anticipated annual Holiday House of Soul R&B concert. My role was crucial in creating a visual system that perfectly balanced 106.1 KMEL's unique aesthetic with a festive holiday vibe. Through careful attention to detail and close team collaboration, I delivered a comprehensive range of engaging designs that were deployed across all platforms, successfully capturing the spirit of the high-profile event and leaving a lasting, high-quality impression on concertgoers and stakeholders.
