A San Francisco Story
This project involved the design and production of A San Francisco Story, an eighty-one-page book that explores the profound impact of the technology boom on the city through personal narratives and data analysis. My core responsibilities included creating an engaging and highly informative book layout, as well as designing supplemental promotional assets like a 24in x 36in poster and two postcards, all aimed at visually communicating the city's complex financial-to-tech-driven societal transformation.
-
Undertaking this book-length project required an exhaustive research effort on diverse subjects, including the political and housing crisis implications of the tech industry. I conducted interviews using Google Forms to gather impartial input from over sixty participants in both the tech and non-tech communities. This firsthand data was then integrated into the book as research material. As a key step in visual storytelling, I designed original infographics to complement each chapter, effectively capturing the essence of the complex narrative.
-
Approaching this project as a San Francisco native, I had a deep personal investment in creating a comprehensive senior thesis on the tech industry's impact. The endeavor significantly refined my skills in Adobe Illustrator for the creation of visually compelling and informative infographics that enhanced the overall project's quality. Above all, this high-stakes project emphasized the critical importance of adhering to strict deadlines and project timelines to successfully manage a massive, multi-faceted design and research workload.
